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Marketing Analytics

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Standards-Based Counseling in the Middle School is replete with information about counseling middle school students. While many books concentrate on advertising or corporate identity as the primary tools for reputation enhancement, this book.

Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company.

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The national counseling standards are highlighted throughout the book, as they are the keys to organizing and delivering effective services. The contents of the book exemplify the role of the counselor in responding to and assisting middle school students to enjoy positive educational and personal/social experiences.

Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it presents managers with a framework to proactively enhance their corporations’ desired reputation.

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